INSPIRING GIVING

We are incredibly thankful to all our generous supporters, whose donations and regular giving this year have made a significant impact to improve the lives of children and their communities.

TOGETHER, OUR INCREDIBLE SUPPORTERS RAISED OVER

INCLUDING NEARLY

IN GIFT AID.

We want to thank everyone who has been able to give, enabling us to bring real and lasting change to children and their communities across the world. We also know that receiving communications from their sponsors has a positive impact on children’s wellbeing, so thank you to all those who have taken the time to write to their sponsored child this year – it really makes a difference!

Child Sponsorship is at the heart of World Vision UK and we have started to see signs of growth in the number of new child sponsors joining us. Towards the end of this year we relaunched face-to-face fundraising in retail sites, and have already seen really positive engagement from the public. We have also refreshed our focus in our digital marketing, and will be testing more channels in 2026. As well as recruiting new sponsors, all our Child Sponsorship marketing has the added impact of increasing our brand awareness with the public.

Beyond committed giving, our supporters demonstrated remarkable generosity this year. We were deeply moved by the overwhelming response to our emergency appeals, especially following the earthquake which struck Myanmar in March. This appeal raised £262,223 enabling us to provide life-saving interventions for communities.

PETE AND HELEN’S FUNDRAISING ADVENTURE

Pete and Helen Carter set a target to raise £2000 for World Vision UK through a range of challenges - running, walking, doing a triathlon and baking!

Image: Pete & Helen conquering Snowdon as part of their fundraising.

THANKING OUR PARTNERS

We are so grateful to our sponsors, donors and partners who make our work possible. A special thanks is extended to those who have given transformational donations and partnered with us this year.

Swipe or scroll to meet our partners. ➜

Disasters Emergency Committee

Distinct Sports Brands

Duffy Foundation

Dusal Limited

European Commission

European Union

Foreign Commonwealth and Development Office

Global Fund

James Sim

Karlsson Jativa Charitable Foundation

Lady Alison Smith

Lightsource BP

MacDaibhidh Charitable Trust

Marbella, El Lodge and Puentero Romano Resorts

Nelson New Forest Foundation

Out of Eden

Ray Williams

Souter Charitable Trust

Start Network

Steve and Carolyne Walker

Susan Tobbell

United Nations Children’s Fund

United Nations Office for the Coordination of Humanitarian Affairs

United Nations World Food Programme

Watson Family Charitable Trust

Wider Plan

FUNDRAISING RESPONSIBLY STATEMENT

We are tremendously thankful for all our supporters. Their generosity is humbling, both in terms of financial support and their engagement with the children and the communities we serve. We are determined to respond to their kindness by treating them with respect and courtesy, especially in how we fundraise and how we manage the data we have about them.

OUR OVERALL APPROACH TO FUNDRAISING

We aim to inspire supporters to join us in transforming the lives of the world’s most vulnerable children, and to enhance their experience and deepen their engagement by offering several ways for them to get involved.

If people have given us their permission, we may ask them to give financially. If so, we will always explain why we need donations, in clear language, and always respect people’s preferences about the ways in which we communicate with them. We reach new supporters through our website and other online marketing; through churches, Christian festivals and public events; and by inviting support from the public in person at various locations, such as selected shopping centres.

OUR FUNDRAISING STANDARDS

We are proud to be members of the Fundraising Regulator and we abide by its Code of Fundraising Practice. We comply fully with our regulatory obligations and always seek ways to strengthen our practices in this area.

We work hard to ensure that all staff are aware of and sensitive to data protection issues in their day-to-day work, embedding this into our culture.

World Vision UK uses carefully selected agencies to carry out fundraising on our behalf, and we undertake due diligence, safeguarding and vetting checks on all external agencies. We have written agreements put in place and expectations reflected in contracts with agencies, including regular call monitoring, reporting and quality assurance.

We monitor our fundraising carefully, as well as the overall service we give to our supporters. All supporter phone calls, emails and letters – positive and negative – are logged with summaries and key issues communicated back to the management team monthly and our campaign teams on a regular basis.

World Vision UK has a complaints policy on its website, making it easy for our supporters to raise concerns and provide feedback to us. We monitor and record our complaints monthly and use the information to improve our processes.

Any negative feedback received, according to the Fundraising Regulator, needs to be categorised as a complaint and all feedback given falls into one of the four categories (complaint A, complaint B, positive feedback and suggestions).

Category A complaints are those that pose a significant risk to the reputation of World Vision and must be dealt with as a matter of urgency. We respond to supporters within 24 hours. In 2024, we received one Category A complaint which was resolved within 24 hours.

Category B complaints are those where a supporter has given their opinion about our products or service or where a concern or query has been raised. In 2025, we received 473 complaints compared with 694 in the previous year. Of these, 28% related to a rate rise campaign which has prompted us to assess our campaign design process and implement changes to strengthen it and reduce potential supporter dissatisfaction.

Seventy of our supporters took time to provide us with positive feedback.

Engagement levels among our supporters remained broadly stable, with overall satisfaction through the My Sponsorship online portal averaging 4.8 out of 5 from over 6,600 responses.

BEING SENSITIVE WITH OUR FUNDRAISING

We have internal standards to guide how often we contact supporters. And when we do contact them, we provide clear and simple ways for them to opt out in the future.

TREATING SUPPORTERS FAIRLY

We have a policy and practices to help us identify potentially vulnerable people when speaking to potential supporters face-to-face. We provide annual training to fundraisers on our vulnerable persons fundraising policy, so they understand what vulnerability means and what action to take if someone is recognised as vulnerable. The policy is provided to the agencies we use for fundraising, and all have signed agreements that confirm their adherence to the policy.

FINANCES AT A GLANCE

OUR INCOME

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OUR EXPENDITURE

OUR LEARNING IN 2025

Evidence of our impact this year demonstrates our ongoing commitment to the sustained wellbeing of children, especially the most vulnerable. Our work has taken place in the most difficult places, in a context of less funding. In all our work we have used approaches proven to reach the most vulnerable.

RESILIENT AND SUSTAINABLE

Our case studies from Zambia, DRC, Zimbabwe and Burundi show how we have reached the most vulnerable children, especially girls. Positive outcomes include preventing early marriage, keeping children in school and preparing young people to thrive. In all these examples, strong livelihood support has improved the resilience of families, which will help to sustain the positive changes seen.

LOCAL OWNERSHIP

Supporting community-based organisations and embedding our work within local systems and structures ensures that positive changes for children will continue. The DAWAM project in Afghanistan shows how equal partnerships mean better, faster lifesaving support. We are determined to keep working on the flexibility, openness and trust involved in sharing responsibility with local NGOs.

LISTENING TO YOUNG PEOPLE

This year, we deepened our commitment to meaningful youth participation in every stage of our advocacy. The School Meals Dialogue was entirely youth conceived and run - a huge step change for us. It has compelled us to move towards a Youth Advocacy Network that defines its own work priorities, with World Vision finding engagement opportunities that match these.